The Atelier by Edward Avedis, located inside Fairmont Miramar Hotel and Bungalows in Santa Monica, is the flagship studio for jewelry designer Avedis "Avo" Guerboian. The jewelry designer’s tutelage began under his own master craftsman father, Edward, at Readers Fine Jewelers and he continues the Guerboian family’s six-generation commitment to fine jewelry making. It was this rich familial foundation, in combination with his own distinct talents for bespoke creations that inspired Avedis to launch the eponymous Edward Avedis brand of fine jewelry – an atelier, as well as, an homage to family. A place where luxury, warmth, and style coincide in harmony.